Tespire’s Brand Kit

Logo

The logo idea was carved out of the initial letter of the brand name(Tespire). An exclusion zone is the clear space that must be maintained around the logo in every use to ease its distinction.

It can be used as just the icon (logomark), in a horizontal lockup or vertical lockup, as shown below.

Icon

Icon Black

Icon White

Full Logo

Full Logo Black

Full Logo White

Logo Don’ts

To ensure our logo always looks its best, please follow these guidelines to maintain its consistency and respect its original form. The logo should not be misinterpreted, modified, or added to.

Do not rotate the logo

Do not add a shadow under the logo

Do not change the colour of the logo outside the colours outlined

Do not change the location of the icon

Do not change the typeface of the wordmark

Do not distort or wrap the logo in anyway

Colors

The primary Tespire colour is a blue-violet or purple-blue colour. It falls between the colors blue and violet on the color wheel. The supporting colours are White, Grey, Black and Selective Yellow for social media.

Typography

We use Nunito Sans as our primary typeface, complemented by Lora for headings, particularly in social media and print applications. To maintain a cohesive visual identity Use our brand font consistently across all platforms. Avoid using fonts that are too similar or too different from our brand font.